To overcome worldwide resistance to vaccines, the UN’s World Health Organization (WHO) enlisted the marketing advice of the International Food and Beverage Alliance, whose 11 members comprise the world’s most successful marketers, among them The Coca Cola Company, Pepsico and McDonalds. WHO liked what it heard and, in a major report released last fall, decided to accept the food and beverage industry’s recommendations: forget facts, sell vaccines the way Coca-Cola is sold, on the basis of emotion.  Read more…